Client
Industry

Lab technologies

Services
  • Graphic design
  • Branding
  • Art direction
  • UX design
  • UI design

Raypa

Strategic renewal.

Established since 1970 as a family business leader in the laboratory technologies market, Raypa contacted us to update its brand accordingly.

Instead of a simple logo update, we decided to do a complete renovation of the brand based on the values of cleanliness and modernity.

Before renewal

The previous logo did not show values associated with the brand.

Raypa logo Raypa logo
Aftger renewal

New logo based on the shape of the flasks used in the laboratories and gives special attention to the redenrination of the letter a, the only common letter in the name of the heirs of the brand.